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This Guide: QQ Landlords were found to be pirated, Tencent Computer, Tencent Technologies, a technology company to Beijing to court, to stop infringement and that 100 million. Reporter was informed that morning, Fengtai court has accepted the case.
Related News: On open real Tencent closed “not prosecute” the myth will be shattered BiaNews
a widespread network of scripts that Evaluation of Tencent “has been copied, never been charged,” and now this “has never been prosecuted,” the myth about the challenge, Ma Huang Xiao Hu, general manager of the ball before the game in the micro-Bo accused of copying thousands of genuine Tencent small game license and said, “do not rule out taking legal action.”
Text / Photo book with Le
Recently, Tencent proposed opening-up strategy, the aim should be to protect open developer interests. Ma face of hundreds of developers the right to ball defenders, I can not help but want to question Tencent – so how about an open mind infringement? From the current situation, Tencent awareness of intellectual property is still very weak, and the opening-up strategy runs counter to the industry which can not but cause concern.
in-game advertising of War
Ma for a grand ball, a lot of users may be unfamiliar, in fact, it is much known in the United States, the United States the largest game distribution platform, a grand to $ 80,000,000 at the beginning purchase. The key is acquired it is optimistic about sharing model, and among the defenders as the key point is to share the pattern of damage.
Ma grand ball in a profitable manner, mainly through in-game advertising (IGA), an important part of the infringement is to be built-in ads are blocked. Ma profit by way of the ball, which means small and grand aspects of game production will not profit from.
As for the already not very economic development of the built-advertising market, once the game built-in ads to be screened, although a single game from the point of view, the cost in fact very small, but a penny into a more, you can create a huge financial ball. The target population to obtain the maximum transmission power to require extensive sharing. However, if the share or download these games on the platform, and then spread the amount of large game developers can not make a profit, or even a direct impact on the game downloads are not shielded, after all, market is so big, some users are so covered, the spread force is bound to be greatly reduced, not to mention the further development and funding of the passion. If this state does exist in Tencent, then the result is not shared but the infringement, and the online games market has always been against the infringement of intellectual property rights PW no different.
ism actually be put on hold about opening closed
Internet applications on the network too often that is minimally, and therefore to be imitated hard to improve the protection of intellectual property point of view, which is why in the Internet field, especially popular games cottage industries was criticized for everyone to see, but hardly the cause of intellectual property protection, and thus achievements, “has been copied, never be sued “This industry is relatively abnormal phenomenon.
But online games through the years, through the extensive stage of development, how to make their innovative ideas and intellectual property as well as better protection of micro, has also a very tangled issue choice of law approach is protracted, and even win, the other cottage products off the assembly line has already been completed for primitive accumulation.